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This page offers help in the location of information about branding and the benefits of corporate logos. Concepts addressed include making impressions, attracting customers, differnetiation, customer loyalty, professionalism, and identity.
Make a Good Impression
Before a customer walks in they have developed a first impression of your company by what your logo says about your business
Attract New Customers
An effective, memorable logo can inspire customers to do business with you or remember you when the time is right.
Stand out from Competitors
Flip through the phone book and you'll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers.
Keep Loyal Customers
Don't let competitors tempt away your best customers. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner.
Build Trust with Professionalism
A professional logo will tell customers you're good at what you do. A sloppy, boring or poorly executed logo conveys lack of ability and know-how.
Tell Customers Who You Are
Every company has an emphasis, specialty or distinct quality that separates it from other businesses. The right logo will help customers decide if your company is right for them.
Provide a Visual Association
Logos are the visual representation of a company's brand - that is, their services, products and image in the customer's mind. No logo means there's nothing to help customers think of your business.
Back Up Your Business
Most companies work hard to provide the best products or services in their industry, and a good logo can reinforce your efforts.
Help People Remember You
Along with standing out, a professional logo will make it easier for customers to think of you when they have a need.
Build Employee Morale
Employees who are proud of their company and their image will work harder, talk about the company more and help build a positive company image.