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Promotion

This page offers help in the location of information about promoting your product or service. Included are links to an Ad Resource library for advertising and marketing, newsgroups and forums on the Internet, an article examining three key elements of an effective promotional strategy, a weekly web magazine for small business, entrepreneurs, sales people and marketers of all kinds, a directory of advertisers and advertising agencies and a “How-To-Do-It” section to help you increase traffic to your web site.

Promotion-Marketing Association, Inc.
Since 1911, the mission of the Promotion Marketing Association, Inc. (PMA) has been clear-cut and purposeful: to be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information and interaction for marketers.

Guerrilla Marketing Online
A weekly web magazine for small business, entrepreneurs, sales people and marketers of all kinds. Small business information from the writers of the “Guerilla Marketing” book series published by Houghton Mifflin.

PR Newswire Home Page
News from public and private companies, government agencies, associations and other organizations. Browse the latest stories or search today’s news by keywords.

Advertising Guide
Access the most comprehensive database of media and marketing information 24 hours a day, 7 days a week! As an SRDS subscriber, your subscription includes the printed editions as well as unlimited online access to the online version. Experience the convenience of online delivery, flexible searching options and the ability to access the most current data available – updated continuously!

Internet Business Consultants
Free “how to” information, advice, products, tools, links, and services offered for those planning to build, optimize, and promote their own website.

Ten Low-Cost Ways to Promote Your Business
Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)! You promote your business by getting the word out. The first axiom of business promotion is that you have to do this consciously. You can’t rely on other people to do it for you, no matter how great your product or service is. The second axiom of business promotion is that like every other aspect of your business, it’s a budgeted activity. But business promotion doesn’t have to be expensive. Here are ten inexpensive ways to promote your business; all most of these will cost you is some time.

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