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 SanaSana – Management Team

The SanaSana management is a key asset necessary to propel this project forward. Combined, the seven founders have over 50 years of direct experience in general management, e-commerce, finance, marketing, medicine, and operations. Each also stands poised to earn an MBA with Distinction from the University of Michigan Business School. The strength of the team stems from three major factors:

  • Each team member commands substantial knowledge and skill. In addition to the theoretical knowledge and classroom skills evidenced by academic honors, each team member has a history of achievement in his or her previous field which is beyond that expected for age.
  • The management team works well together. The management team was borne of friendship and mutual respect. A strong ethic of teamwork manifests itself in an open and cooperative work style.
  • Each team member is committed to bringing the project to fruition. Each team member will sacrifice more certain opportunities in order to complete this project. Foregoing their positions-each at the respective industry’s leading firms-shows the depth of the team’s commitment.

3.1 The Team

The roles of each team member are in line with qualifications and interests, bolstering the feasibility of our plans. The following figure shows the background of each member and the organization of SanaSana.

Figure 6. Team Member Matrix

Background SanaSana Role
Elizabeth Barton Sales, Consulting Customer Experience
Carlos De Jesus Sales, Brand Management Marketing
Adam Farkas, MD Medicine, E-commerce Technology
Ricardo Fernandez Finance, Brand Management Business Development
Brian Khoury Finance, Entrepreneur Communications
Hyung Kim, MD Medicine, Academic Professor Medical Affairs
Jamel Richardson Operations, Brand Management Operations

Summaries of team members’ individual qualifications can be found behind both the front and back covers of this document.

3.2 Future Team Members

In addition to the seven principals noted above, SanaSana will recruit senior executives with specific functional skills required of future operations. Candidates meeting qualifications will be added as the business’s operations merit.

Table of Contents Appendices
0. Executive Summary
1. Business Description
2. Market Analysis
3. Management Team
4. Operating Strategies
5. Financial Projections
6. Business Risks
Health Demographics
Future Business Offerings
Competitive Landscape
Internet Usage and Penetration
Technical Infrastructure Implementation
Detailed Financial Statements
All information herein is confidential and belongs to SanaSana.

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