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ProTrax – Executive Summary
ProTrax Inc. will offer the most customized, highest quality advertising
services for organizations seeking highly specialized employees.
ProTrax Incorporated specializes in recruitment services on the Internet. The company will launch many services, each serving a distinct professional field that currently lacks a centralized medium for advertising employment positions. ProTrax’s first service, HealthWanted, will be launched in July 1997. HealthWanted is an Internet recruitment service for health care facilities searching for qualified health professionals.
The founding members of ProTrax are looking for $80,000 from potential investors to finance working capital needs in exchange for 15% of the company. The investors will be able to recover their investment in the form of dividends, and an option to sell their shares at a price/earnings ratio of ten, after the first five years of operations.
Our extremely successful market research reveals tremendous potential in a currently untapped market. Respondents expressed dissatisfaction with their existing advertising alternatives and a strong interest in our proposed service. HealthWanted offers effective reach, flexibility, efficiency and enhanced content at a fraction of the costs charged by conventional advertising media.
The initial target market for HealthWanted consists of recruiters at hospitals and health care clinics. We will contact potential clients through direct mail advertising as well as sales visits. In addition, ProTrax will advertise directly to end users, such as students and mobile professionals, in order to create market awareness of our service. In year 3, ProTrax will launch its second service, targeted at institutions of higher learning.
The management team possesses all the skills necessary to successfully launch this enterprise. Two of the members have first hand experience in the health care industry, and intimately understand its demands and needs. The other members have considerable business expertise, particularly in the areas of finance and marketing. Our board of advisors possesses extensive entrepreneurial, management and industry-related expertise.
The growth potential for ProTrax is virtually limitless. The success of HealthWanted will act as a stepping stone to launch additional services and to position ProTrax as the premier Internet recruiting service for mobile professionals.
|Table of Contents||Appendices|
|0. Executive Summary
1. The Company
2. Market Opportunity
4. Positioning Strategy
5. Marketing Strategy
6. Operational Plan
8. Financial Statements
9. Future Growth
Schedule of Operations
Resumes of Management
Forecasting Market Share
|All information herein is confidential and belongs to ProTrax.|