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Breeze – Appendix VI – US Market Data
The US athletic shoe market generates nearly $12 billion of annual retail sales as detailed in Exhibit l. Premium brands such as Nike and Reebok generate average gross margins to retailers of 47% making this segment highly attractive to retailers.
U.S. Athletic Shoe Manufacturers Market Share and Volume of Sales by Category
(in millions of pairs of shoes)
|L A Gear||5||19||8||6||3||2|
The top five manufacturers account for over 70% of the 373 million pairs of shoes sold annually and enjoy gross margins of 38.2% to 40.8% and operating margins of 13.3% to 15.7%. The $11.6 billion in retail sales translates into wholesale sales of in excess of $5 billion. The Exhibits below detail further market information.
The average wholesale shoe price for the top five manufacturers is approximately $30.00 with their market share heavily skewed towards the more expensive end of the market.
U.S. Athletic Shoe Manufacturers Market Share and Dollar Sales by Category