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Application Tech – Management Team

Application Technologies’ management team consists of seasoned professionals that possess significant experience in all elements critical to the success of Application Technologies. Our core competencies match those required to successfully bring our technology to market.

Johann Verheem – CEO and Vice President of New Product Development

Johann brings 12 years of experience in product development and new product introductions to the Application Technologies’ management team. He started in industry with the successful launch of his own manufacturing business at the age of 19. Prior to moving to the US several years ago, Johann held the position of Marketing Manager for Numed Laboratories, a leading OTC marketer in South Africa.

Johann is currently the Director of New Product Development at Guthy-Renker, a leading direct response television company with personal care product sales in excess of $200 million per year. He will be responsible for implementing our strategy and managing the day-to-day operations of the business, including the negotiating of licensing agreements and overseeing product development. Johann holds a joint Business and Law degree from the University of South Africa and is currently completing his MSBA in Entrepeneurship at San Diego State University.

Natasha King – Vice President of Marketing

Natasha King is currently Senior Project Manager of the Marketing Research Division at The Sutherland Group Ltd. Natasha possesses extensive Marketing Research experience in the areas of new product development, advertising, brand awareness and customer satisfaction. She brings strong project management, planning and organizational skills to the team.

Natasha has a strong international perspective with a B.Sc. (Honors) in Management Science from the University of Wales, Great Britain. She is currently earning her MSBA in Marketing at San Diego State University.

Natasha will be responsible for market research including identification of new licensing opportunities.

Bruce Behymer – Vice President of Finance

Bruce Behymer, a founding executive at Stac Software, is currently Chairman of the Board for Samaritan Software, During his tenure at Stac, a $45 million software development firm, Bruce held several executive positions, including Product Manager for all Stacker products. His responsibilities included full P&L, coordination of launch plans, business development and recruitment of major clients. Bruce also assisted in successfully defending Stac’s intellectual property against Microsoft.

Bruce will be responsible for overseeing all financial management and venture financing negotiations.

Jim Jernigan- Vice President of Manufacturing and Operations

Jim Jernigan, the President of Product Solutions, a new product development consulting firm, holds both an Industrial Engineering degree and an MBA. Jim has an impressive career in marketing and packaging, holding senior positions in several Fortune 50 companies. Jim was Director of Packaging for Coke for 10 years, and held senior positions in Continental Can, National Media and Quantum.

With this expertise Jim will be responsible for overseeing the manufacturing process and the development of tooling.


Steve Hauser is the owner and founder of Hauser Industrial Design, one of the pre-eminent industrial design firms in the US. Steve has tremendous experience in product design and development and will serve on the board as well as supply vendor services.

Gary Klepper is a financial and MIS expert, and consultant to several Fortune 500 companies. Gary will assist us in implementing optimum computer and information systems as we grow.

Service Providers

Corporate Attorney: Mike Kinkelaar from Procopio, Corey, Hargreaves and Savitch Patent Attorney: Ron Goldman from Goldman & Goldman Accountants: Mike Bertilino from Ernst & Young


Application Technologies Inc.
Table of Contents Appendices
1. Executive Summary
2. Business Description
3. Management Team
4. Market Analysis
5. Marketing Strategy
6. Operations Strategy
7. Critical Risks
8. Deal Structure
Notes on Financials
All information herein is confidential and belongs to Application Technologies Inc.
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