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2MBA – Appendix A

Internal Environment Analysis

Bell Mason Dimension Analysis
Technology/Engineering The venture has secured its IP. There is a commitment to innovation and technology in all areas. Production is driven by technology and research and development initiatives and budgets are in place.
Product Both the MVU and La Barista have well-defined and unique features and functions. Future products (Modular food carts, soup and other beverage machines) are in early stages of development.
Manufacturing 2MBA, Inc. has well defined organization and processes to produce its products at the cost, quality, and schedules required by customers. Raw materials and finished goods are managed in an optimal fashion according to just-in-time principles.
Business plan and vision The venture’s 5-year business plan is workable and realistic and spells out in particular detail the first year of operation. The plan identifies the corporate vision and mission, product strategy, market segmentation and competitive market position.
Marketing A strategic and tactical marketing plan, together with a competent leader and organization to implement it, is in place. The inclusion of an independent Chairman and venture partners who have experience in, and affiliation with, the American food/beverage industry will strengthen this plan.
Sales At this point, a driven sales group is not in place.
CEO The CEO is proven. Anthony Underwood has experience in retail, accounting and leading an organization with annual turnover in excess of US$20 million. This organization has experienced fast growth over the last eight years due to Anthony’s leadership, intelligence, energy and ethical business practices.
Team The top-level team is composed of high-quality individuals who have measurable experience and expertise in a variety of areas. They are capable of filling several positions within their teams and adopt a `can-do’ attitude. The management team has not worked together for very long as a unit, but have considerable experience in working within a team environment.
Board of Directors The Board is still to be finalized with the independent Chairman and venture partner positions still to filled.
Cash The venture is dependent on an injection of funds to establish.
Financeability The venture is attractive to multiple investors as it is `real business’ opportunity.
Control Corporate governance issues have been addressed at all levels of the organization.


Table of Contents Appendices
0. Executive Summary
1. The Offer
2. The Products
3. The Organization
4. Strategic Analysis
5. Key Strategic Issues
6. Marketing Plan
7. Production Plan
8. Organization Plan
9. Financial Plan
A. Internal Environment Analysis
B. Critical Risks and Problems
C. SWOT Analysis
D. Testimonials
E. Production Layout
F. Action Plan
G. Team Member Details
H. Reference Sources
I. Financial Analysis Worksheets
All information herein is confidential and belongs to 2MBA, Inc.
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