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2MBA – Key Strategic Issues
5.1 Sustainable Competitive Advantage
2MBA, Inc. will “succeed” because of the following:
- A strategic alliance with the world’s largest food company providing it with credibility and well established distribution channels to establish the business in its formative stages.
- Unique and innovative beverage appliances
- Strong team of committed people
5.2 Basis for Growth
The basis for growing the venture is reflected in the following two strategies:
Priority 1: continue research and development of new and innovative products to meet the current and future needs of beverage appliance consumers.
Priority 2: Enter new geographic markets (Canada, South America and Mexico).
|Table of Contents||Appendices|
|0. Executive Summary
1. The Offer
2. The Products
3. The Organization
4. Strategic Analysis
5. Key Strategic Issues
6. Marketing Plan
7. Production Plan
8. Organization Plan
9. Financial Plan
|A. Internal Environment Analysis
B. Critical Risks and Problems
C. SWOT Analysis
E. Production Layout
F. Action Plan
G. Team Member Details
H. Reference Sources
I. Financial Analysis Worksheets
|All information herein is confidential and belongs to 2MBA, Inc.|