Broadband access and penetration
To compare the amount of time required to download an album's worth of music (45 minutes) using different technologies, we present below:
|28.8Khps||56Kps (ISDN)||400Kps (cable modem)|
|Full CD (477) Mbytes||36 hours||18 hours||2.6 hours|
|Compressed CD 32.4 Mbytes||2.5 hours||1.3 hours||11 minutes|
|Full 5 minute song 53 Mbytes||16 minutes||8.5 minutes||1.2 minutes|
|Compressed 5 minute song 3.6 Mbytes||16 minutes||8.5 minutes||1.2 minutes|
Music file compression
The leading technologies in audio file compression currently available are:
Of the dominant formats presented here, the advantage of choosing the Liquid Music System for Audiorush.com is the immediate availability of a complete, copyright-protecting, music publishing system that offers file compression and sound quality fidelity that is superior to the popular MP3.
ar.com's technological requirements demand minimal capital commitment; they will be out-sourced to Videotron, the leading cable provider in the province of Quebec. Please see the table on page 11 for ar.com's commercial bandwidth requirements.
|CDs downloaded / day||5||18||98||444||1,880||7,430|
|Cost per month of line||$ 400.00||$ 400.00||$ 599.00||$ 1,399.00||$ 1,899.00||$ 3,798.00|
Hard drives & writable media
Standard operations for audiorush.com consist of three major facets: updating the site with new information, adding musical content to ar.com's repertoire of products, and distributing such content to online customers. Site updates follow these steps:
The addition of musical content to the ar.com site consists of:
The second facet involves distributing content to customers:
ar.com will be paying a one-time licensing fee ($30,000) for the use of Liquid Audio's Liquid Music System, a commercial hosting package which includes the Liquifier Pro (copy-protected music publisher), Liquid Music Server (music delivery management software), and the Liquid Music Player (digital audio listening software). The Liquid Music System not only meets ar.com's requirements for efficient, trouble-free software to manage and publish musical data, but also equally offers superior performance and flexibility. The Liquifier Pro is the first professional software that allows ar.com to prepare and publish CD-quality, copy-protected music for purchase and delivery via the Internet to PCs and Macs everywhere. It transcends audio features by providing the capability to include lyrics, credits and artwork - all contained within one file, the Liquid Track. Furthermore, Liquid Audio uses Dolby Digital encoding, resulting in the highest quality audio for streaming and downloading of CD-quality music on the Internet. To ensure audio quality, regardless of different connection speeds, the Liquifier also provides a unique preview capability before publishing to the Liquid Music Server.
Liquid Music Server software monitors traffic on the Internet and ensures smooth delivery to the Liquid Music Player, in the case of streaming audio. The flexible design of the server allows us to send dynamic product and promotional information such as sale price, tour schedule, discounts and coupons; along with the Liquid Track to be played by customers using the freely distributed Liquid Music Player. There is also the possibility of offering effective promotions by freely distributing Liquid Tracks (with the artist's permission) which have an "expiry date" encoded inside. The track expires in a designated period of time, and in so doing provides a link to connect directly to ar.com to make a purchase if desired.9 Quantum Fireball as quoted on www.egghead.com on April 20, 1999.
|Table of Contents||Appendices|
1. Executive Summary|
2. The Opportunity
4. Marketing Plan
5. Industry Analysis
6. Management Team
audiorush.com web site
|All information herein is confidential and belongs to AudioRush.com|