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Walking Peru
Products

Airwalk: Hang glider excursions will be the initial business line. Services include airborne excursions over Peru's most important tourist sites flying either a hang glider or a tandem engine propelled glider to avoid depending on the weather. Flight will be guided by qualified instructors from European hang gliding schools. No experience or special physical skills are required to fly. Airwalk will comprise the following products:

Complementary services include institutional advertising, multiple destination tour packages, filming and photography and equipment sales.


Walking Peru
Table of ContentsAppendices
0. Executive Summary
1. Product Concept
2. Tourism Industry
3. Market Analysis
4. Competitive Advantages
5. Products
6. Marketing Plan
7. Operations
8. Organization
9. Financial Results
Perus's tourist calendar
Survey and Results
Letters
Operations schedule
Investment budget
Capacity expansion
Revenues first year
Most likely scenario
Contingency scenario
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