Strengths
- Alliance with Nestle
- Quality products
- Successfully test marketed in Australia
- Offer alternative to e-commerce ventures
- Skilled and committed team
- High margins on beverage appliances
- Outsourcing
- Low set up costs
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Capitalize on Strengths
- Market entry and to gain market knowledge
- Favourable consumer perception
- Australia seen as test market ground for US
- Offers investor opportunity to balance portfolio
- Management has skills and experience in a variety of areas
- Ability to negotiate on bulk purchases
- Reduces capital costs
- Reduces investor's risk and exposure
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Weaknesses
- Reliance on one client initially
- Exposure to fluctuating stainless steel costs
- Management team has not worked together for long period
- Board not yet finalized
- Sales team not yet in place
- Limited US experience
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Address Weaknesses
- Committed to expansion
- High margins provide flexibility
- Independent Chairman appointed and Corporate Governance structures in place
- Positions to be offered to venture partners
- Professional sales team recruited with assistance of venture partners who will have affinity with, and experience in the food/beverage industry
- Addressed by introductions through venture partners and independent Chairman
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Opportunities
- Expanding coffee market
- Multiple repeat purchases of product for other outlets operated by initial purchasers
- Unrestricted operating hours (MVU)
- Increasing awareness of specialty coffees
- Other markets (domestic and coin vending)
- Scope for innovation in existing market
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Maximize Opportunities
- Build consumer preference for La Barista coffee
- Sell benefits
- Target diverse range of users
- Education of La Barista style coffee as option to specialist more expensive blends
- Ease, quality and consistency of produce ideal for introduction to home and coin vending market
- Commitment to relentless innovation ensures market bench marks challenged
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Threats
- Imitation products
- Window of opportunity may be limited
- High number of competitors (MVU)
- Adverse reaction to soluble coffee
- Filtered coffee firmly established in US
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Minimize Threats
- IP protection
- Venture turn-key and ready to be actioned
- Guaranteed demand through Nestle contract
- Backing of world's largest coffee marketer
- Trend towards coffee savvy nation
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