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Appendix A

Internal Environment Analysis

Bell Mason DimensionAnalysis
Technology/EngineeringThe venture has secured its IP. There is a commitment to innovation and technology in all areas. Production is driven by technology and research and development initiatives and budgets are in place.
ProductBoth the MVU and La Barista have well-defined and unique features and functions. Future products (Modular food carts, soup and other beverage machines) are in early stages of development.
Manufacturing2MBA, Inc. has well defined organization and processes to produce its products at the cost, quality, and schedules required by customers. Raw materials and finished goods are managed in an optimal fashion according to just-in-time principles.
Business plan and visionThe venture's 5-year business plan is workable and realistic and spells out in particular detail the first year of operation. The plan identifies the corporate vision and mission, product strategy, market segmentation and competitive market position.
MarketingA strategic and tactical marketing plan, together with a competent leader and organization to implement it, is in place. The inclusion of an independent Chairman and venture partners who have experience in, and affiliation with, the American food/beverage industry will strengthen this plan.
SalesAt this point, a driven sales group is not in place.
CEOThe CEO is proven. Anthony Underwood has experience in retail, accounting and leading an organization with annual turnover in excess of US$20 million. This organization has experienced fast growth over the last eight years due to Anthony's leadership, intelligence, energy and ethical business practices.
TeamThe top-level team is composed of high-quality individuals who have measurable experience and expertise in a variety of areas. They are capable of filling several positions within their teams and adopt a `can-do' attitude. The management team has not worked together for very long as a unit, but have considerable experience in working within a team environment.
Board of DirectorsThe Board is still to be finalized with the independent Chairman and venture partner positions still to filled.
CashThe venture is dependent on an injection of funds to establish.
FinanceabilityThe venture is attractive to multiple investors as it is `real business' opportunity.
ControlCorporate governance issues have been addressed at all levels of the organization.

Table of ContentsAppendices
0. Executive Summary
1. The Offer
2. The Products
3. The Organization
4. Strategic Analysis
5. Key Strategic Issues
6. Marketing Plan
7. Production Plan
8. Organization Plan
9. Financial Plan
A. Internal Environment Analysis
B. Critical Risks and Problems
C. SWOT Analysis
D. Testimonials
E. Production Layout
F. Action Plan
G. Team Member Details
H. Reference Sources
I. Financial Analysis Worksheets
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